The tennis community has been shocked by the growing pace of Bianca Andreescu, a Canadian athlete under the Women’s Tennis Association. She skyrocketed to popularity after defeating Serena Williams at the 2019 Wimbledon. Bianca has also acquired championship titles at the United States and Australian Open’s. This has allowed for the profits relating to social media to jump drastically for Bianca Andreescu. It’s estimated that she earned $35,000.00 for every social media post made on Instagram, Facebook and Twitter. Subsequently, Bianca is now the highest-earning athlete under twenty-five when it applies to social media. Individuals like Virat Kohli and Cristiano Ronaldo earn considerably more for posts on Instagram or Facebook, making upwards of $100,000.00. This is the potential profits that Bianca can make in the coming years.

Statistic reports regarding her social media profiles indicate that an average of 97 thousand likes occurs per posting. This extends to more than one thousand comments. All information has been provided from Nielsen Europe, which is operated by Salvatore De Angelis. The Head of Digital Operations at Nielsen Europe expressed that better success on tennis courts allow for increased commercial opportunities for athletes. This doesn’t just apply to the sporting industry but extends to the technology and fashion sectors. Popularity regarding social media is allowing new generations in these fields to earn substantial profits that have never before been seen.

It should be noted that Bianca Andreescu could’ve earned $50,000.00 per social media posting after winning the 2020 Australian Open. Unfortunately, this Canadian athlete was forced to back out of the competition following a significant left-knee injury. There hasn’t been a singular opponent that’s outmatched Bianca, allowing her to retain the 6th Position Ranking in the Woman’s Tennis Association.

Joao Souza Banned for Life

Another surprising headline shocked the tennis community this week. The Tennis Integrity Unit confirmed that Joao Souza from Brazil had been banned from tennis for life. This follows after Souza was convicted for multiple counts of corruption and match-fixing. It’s estimated that this athlete committed several breaches against the code of conduct from 2015 to 2019. This included fixing matches regarding the ITF Futures Tournament and ATP Challenger. Affected nations included the United States, Mexico, Czech Republic and Brazil. Joao Souza has also received a $200,000.00 fine for his illegal actions. Souza should be happy with these results, as upwards of 10-years in prison was applicable in this conviction. He passed by those years by paying the fine immediately.